They differ from the "old" tree-huggers is that they are familiar with the latest technology to make the business community for their environmental, ethical and health-oriented goals advantage. The LOHAS
buy products from companies who are committed to turn a good thing and pay attention to the ecological balance - they do so good with their sales.
LOHAS found at many platforms to learn and share. The blog " Karma consumption" is one of the leading German Websites about LOHAS. The news portal reports daily on new trends in the LOHAS market, as well as companies and celebrities, working for health and sustainability.
Over 130 people from various fields and industries came together to answer the question "How can I bring sustainability and consumption in line?" to find. Blogger, connoisseurs of the scene and people who had never heard of LOHAS came together here and listened.
The speakers were Dr. Eike Wenzel by the Future Institute, Andrea Nienhaus - Sustainability graphic designer and eco-blogger, Harry Otto - Advertising Professional of Rock'n Roll Advertising - and Fred Grimm - selling author of the book " Shopping help improve the world "invited. The presentations were
gives mainly, professional and entertaining. Efforts were made to explain the term LOHAS and more tangible and found that LOHAS no target group, but a new social guiding principle and took the following terms to describe them together:
has this attitude of the LOHAS inevitably affect their purchasing behavior.
This statement is from Dov Charney, founder of American Apparel. A textile retailer in Los Angeles, which was known for his unkoventionelle advertising, its fair wages and benefits. It describes what the radical entrepreneur at heart content. The majority of the companies see the obviously different, they follow a purely economic interest. They too were in the Conference considered in detail since they are currently trying to save through "greenwashing " to their reputation. Thus, just quickly build wells in India or Africa or imported an organic product to ride the Corporate Social Responsibility wave. Of course, the same question pops up "Can they do that?" A clear yes or no does not exist. As long as the revenue they are right, there is no change of direction.
That the new "green" consciousness is successful, proven - Dov Charney of American Apparel is getting to the point: "Some people go at us because they realize that capitalism can also be social, the rest of us are horny because we have proved that you can earn money with humanity. We need neither the one nor the other - we start something new, we are the new capitalism. Capitalism that works. "
" Green is the new black "recently headlined the New York Times. Correction: Green is cool and become more confident in particular!
Everyone is responsible for his life, obviously for his consumption and pack. It is but nice to know that you can change his consumption habits, and some companies have understood this at least since the climate change wave. Consumers demand transparency, environmental friendliness and quality - a Opportunity for any business. LOHAS marketing professionals can inspire with their behavior. Away from the one-way communication (Buy me, buy me!) And destroy the way to an awareness in industry that communities not only brands but also to push same brands, and even create.
Why Volunteer work / Pratikum / Volunteer / Zivi to Lima, Peru?
When I in the 5th Semester, the next question was where and what semester internship, I immediately shot the idea abroad in the head. Once, during the study because it represents an opportunity to spend some time abroad and let the other just to get out of Germany by land, people and habits behind, to have a different experience to get to know another language and other people.
As I come from experience and reports of other travel quite a bit of South America have heard and read, the choice was then to Peru, and an online application to Alois and his lone ecological situation in the urban jungle of Lima.
Lo and behold, I was already in Lima.
What you have presented to you from your stay here (the idea before, expectations)?
Dangerous, dirty, dust-challenge.
That would not be easy, I knew, well I was at first a little arrogant as from an ecological and economic leader-derived industrial state, the "small" threshold Peru opposite: It would be much to create as But the Peruvians value our experience and technology and who would instantly!. On the other hand, it would also be difficult to change once retracted convenience operations and habits, or her think again, especially in the vast, complex network of big city, cities, poverty and daily struggle for survival.
How was / or is it now that you are here (also in view of the expectations)?
latter is true then it more. More specifically, the environmental and hygiene awareness in general terms I was pretty shocked. When I could see the same example in their early days as trucks laden with waste loading areas simply dumped into the sea in front of Lima, children in the buses with their waste out the window to the street and burned housewives threw their trash behind the house. Here many is simply not aware of just what brings health and environmental hazards such a harmful practice mitsich. Play with primarily social, educational and financial aspects involved. That is, one must engage in detail the structure of the social structure in order to change something
What do you take for you?
Unfortunately, it is so that one, especially as a gringo, often the arbitrariness of business service providers (whether taxi, easy business, etc.) is exposed and thus usually the "Gringopreis" paid. This has trained my negotiation skills and showed me to accept not all credulity. change
Also, to have some consequence (which proved to be difficult for me due to illness), a visible result and sustainability is very important.
What you would have done differently, you have done something different, what would you want to give to newcomers?
learned -More English! Longer taken English classes on site
project planning, and implementation differently, preferring other means.
-buys you is right at the beginning of a detailed map of Lima, because at the beginning it difficult to look through the public transport system and thus it is never wrong to know where you are.
you missing something, what would you do for your stay here (eg regular meetings, a place for cultural exchange, etc.)?
organized recreational activities, like sports and nightlife.
We would find it important when dealing with the issue of "sustainability" of the work and the use of volunteers. The impulses which it carries into it in your projects and work assignments which you have begun it - how can they be carried forward? And as you can when you are gone back again, and we support here on the ground, it?
regular visits and monitoring of project sites by persons from Place by mail between the project founders and local people with information sharing.
