They differ from the "old" tree-huggers is that they are familiar with the latest technology to make the business community for their environmental, ethical and health-oriented goals advantage. The LOHAS
buy products from companies who are committed to turn a good thing and pay attention to the ecological balance - they do so good with their sales.
LOHAS found at many platforms to learn and share. The blog " Karma consumption" is one of the leading German Websites about LOHAS. The news portal reports daily on new trends in the LOHAS market, as well as companies and celebrities, working for health and sustainability.
Christoph Harrach , the operator of karma consumption organized, with friends, the first German LOHAS conference, which on 17 September in Frankfurt am Main was held and the new eco-movement space for a forum with presentations and discussions created.
Over 130 people from various fields and industries came together to answer the question "How can I bring sustainability and consumption in line?" to find. Blogger, connoisseurs of the scene and people who had never heard of LOHAS came together here and listened.
The speakers were Dr. Eike Wenzel by the Future Institute, Andrea Nienhaus - Sustainability graphic designer and eco-blogger, Harry Otto - Advertising Professional of Rock'n Roll Advertising - and Fred Grimm - selling author of the book " Shopping help improve the world "invited. The presentations were
gives mainly, professional and entertaining. Efforts were made to explain the term LOHAS and more tangible and found that LOHAS no target group, but a new social guiding principle and took the following terms to describe them together:
has this attitude of the LOHAS inevitably affect their purchasing behavior.
This statement is from Dov Charney, founder of American Apparel. A textile retailer in Los Angeles, which was known for his unkoventionelle advertising, its fair wages and benefits. It describes what the radical entrepreneur at heart content. The majority of the companies see the obviously different, they follow a purely economic interest. They too were in the Conference considered in detail since they are currently trying to save through "greenwashing " to their reputation. Thus, just quickly build wells in India or Africa or imported an organic product to ride the Corporate Social Responsibility wave. Of course, the same question pops up "Can they do that?" A clear yes or no does not exist. As long as the revenue they are right, there is no change of direction.
flagship companies such as Bionade , Dr. Hauschka developed Basic , American Apparel got just their place in the talks as the social heroes , a non-profit organization that promotes a creative way to donations has, and creative minds, with their viral marketing campaigns have been successful or still want to stand out .
That the new "green" consciousness is successful, proven - Dov Charney of American Apparel is getting to the point: "Some people go at us because they realize that capitalism can also be social, the rest of us are horny because we have proved that you can earn money with humanity. We need neither the one nor the other - we start something new, we are the new capitalism. Capitalism that works. "
" Green is the new black "recently headlined the New York Times. Correction: Green is cool and become more confident in particular!
Everyone is responsible for his life, obviously for his consumption and pack. It is but nice to know that you can change his consumption habits, and some companies have understood this at least since the climate change wave. Consumers demand transparency, environmental friendliness and quality - a Opportunity for any business. LOHAS marketing professionals can inspire with their behavior. Away from the one-way communication (Buy me, buy me!) And destroy the way to an awareness in industry that communities not only brands but also to push same brands, and even create.
Why Volunteer work / Pratikum / Volunteer / Zivi to Lima, Peru?
When I in the 5th Semester, the next question was where and what semester internship, I immediately shot the idea abroad in the head. Once, during the study because it represents an opportunity to spend some time abroad and let the other just to get out of Germany by land, people and habits behind, to have a different experience to get to know another language and other people.
As I come from experience and reports of other travel quite a bit of South America have heard and read, the choice was then to Peru, and an online application to Alois and his lone ecological situation in the urban jungle of Lima.
Lo and behold, I was already in Lima.
What you have presented to you from your stay here (the idea before, expectations)?
Dangerous, dirty, dust-challenge.
That would not be easy, I knew, well I was at first a little arrogant as from an ecological and economic leader-derived industrial state, the "small" threshold Peru opposite: It would be much to create as But the Peruvians value our experience and technology and who would instantly!. On the other hand, it would also be difficult to change once retracted convenience operations and habits, or her think again, especially in the vast, complex network of big city, cities, poverty and daily struggle for survival.
How was / or is it now that you are here (also in view of the expectations)?
latter is true then it more. More specifically, the environmental and hygiene awareness in general terms I was pretty shocked. When I could see the same example in their early days as trucks laden with waste loading areas simply dumped into the sea in front of Lima, children in the buses with their waste out the window to the street and burned housewives threw their trash behind the house. Here many is simply not aware of just what brings health and environmental hazards such a harmful practice mitsich. Play with primarily social, educational and financial aspects involved. That is, one must engage in detail the structure of the social structure in order to change something
What do you take for you?
Unfortunately, it is so that one, especially as a gringo, often the arbitrariness of business service providers (whether taxi, easy business, etc.) is exposed and thus usually the "Gringopreis" paid. This has trained my negotiation skills and showed me to accept not all credulity. change
Also, to have some consequence (which proved to be difficult for me due to illness), a visible result and sustainability is very important.
What you would have done differently, you have done something different, what would you want to give to newcomers?
learned -More English! Longer taken English classes on site
project planning, and implementation differently, preferring other means.
-buys you is right at the beginning of a detailed map of Lima, because at the beginning it difficult to look through the public transport system and thus it is never wrong to know where you are.
you missing something, what would you do for your stay here (eg regular meetings, a place for cultural exchange, etc.)?
organized recreational activities, like sports and nightlife.
We would find it important when dealing with the issue of "sustainability" of the work and the use of volunteers. The impulses which it carries into it in your projects and work assignments which you have begun it - how can they be carried forward? And as you can when you are gone back again, and we support here on the ground, it?
regular visits and monitoring of project sites by persons from Place by mail between the project founders and local people with information sharing.
Preguntas de la Reunión de conexión de los Voluntarios
first ¿Por qué viniste para tu voluntariado / practica / trabajo social a Lima, Peru?
He Venido a Piura, Peru. En el colegio tenia la idea de país por otra Irme a bastante tiempo, to do something different after 14 years of school and to learn about another part of the world, another culture, etc. I had the idea of going to South Africa because I thought it would be easy because they speak English there, but then I noticed how much that would also be an advantage of this experience if you learn a new language. So I decided I wanted to go to Latin America, I read a little about every country and Peru was what interested me most because it is a country with such diversity, such as the coast, mountains and forests, different landscapes, climates, cultures etc. I was with an organization called AFS, I choose which Peru and they decided to place inside the country, which was Piura.
2. How you imagined your stay here, what you'd expect?
know new things, new friends, a different culture and having a new experience. Learn Castilian and try to help a little volunteer work.
3. How is it now for you because you are here (also on your expectations)?
(The experience, the exchange program mid-year was in 2003. He returned in 2005 to travel two months and now I'm in Peru for the third time for my thesis research). It was a time
that really was a new experience, a difficult time in various forms. Hard to start new lives elsewhere and meet new people, difficult to learn the Castilian and difficult to miss my family and friends. But it was also time that I've learned a lot and I had many beautiful moments. I lived with a family and after 6 months really seem like my family, I found new friends, I have traveled and met many beautiful and interesting places, etc. In the NGO where I worked, a shelter for abandoned children. I have learned a lot from them, language and other things, but unfortunately I feel like they have not learned so much from me. I sat very useful, in some ways if I think I've helped a little but not much.
4. What do you have for you at home (experiences, learning etc.)?
I've seen enough poverty and social problems, but also many beautiful things and met other cultures and customs, which is really an asset. I learned a new language, although it was difficult. I learned that I can start a new life in another country, you can start all over again.
5. What would you have done differently, what would you advise other learners?
I think the most important is the language. It is difficult to study before you leave, it is because I also tried but have not done it at last. It's because I was working half a year before and did not find the time to do it, so I came to Peru without saying anything of Castilian, could count to ten, colors and really knew nothing else. I think if I learned a bit more of Castilian that if I could help some more.
6. How could you imagine the mutual support here in Lima?
imagine mutual support and the volunteer are giving their time and work and give him or her is to experience a new place, other cultures etc.
7. Anything you need you'd want to stay here (eg regular meetings, a place of cultural exchange etc.)?
Although not the main reason for coming, I think if it's nice to find or meet with other volunteers to share experience and exchange ideas, but when volunteers from several countries because they are obliged to speak Castilian between them and also an exchange of cultures.
I find it important to dedicate ourselves to the question of sustainability of volunteer work. The impulses that lead you to your projects, work and efforts have begun - how can they be sustained?
I think that each volunteer brings the experience and the project in his heart and mind. But sometimes they do not know how to continue their support, and I do not know, but I think it's important and we must find a way to do it. Perhaps
talking about the continuation of a project is important if the volunteer writes his experience, ideas etc. and leave on the next one coming, so efforts can build.
Dass ich fuer mein letztendlich FSJ im Ausland in Lima gelandet bin mehr oder weniger Zufall war. Ich wollte the chance to make Zivi abroad to be able to use and learn the other side of the world a bit. Out of so-called "western world", a reality to know that has to do with the familiar and not much know most of them only from reports, but for a large part of humanity, everyday life is. I wanted to learn, share, and offer my help where I thought it might be useful.
Well, South America was somehow clear from the outset. On the one hand because of the reputation that South America has the South American flair, on the other hand, because I'm looking for a country such as one in Africa have not felt ready, because there certainly much more severe again Realities prevail. And in South America, Peru has me most interested in - why can not say I really, more an irrational feeling. So I'm here schwerpunktmaessig advertised, but certainly also in some neighboring countries. I then has a place here promised, and so am I came here.
What you have presented to you from your stay here, what were your expectations?
a bit I just got the above cut already. Just get to know another side of the world at all, learn new things, to encourage the smallest level of an exchange of cultures and greater mutual understanding. to offer my help, where they and is used by one another, a Justice only if tiny step towards a balance towards a Learning together in a more peaceful future to make. A new country, a new culture, learning a new language.
What was or is it now that you're including with respect to the expectations?
that Lima is ugly - in front of me had previously warned that the whole world and I had just seen more as a challenge and opportunity that focus to be on interpersonal encounters, rather than leave the beach and palm trees divert large. When I was here, I was surprised even more positive because soo ugly I found it now and not interesting wars all times. It was more modern than I expected, at least in some parts, but also expected by the stark contrasts as. It was also not as dangerous as everyone had warned me before, even in the aspect of a positive surprise.
regard my first job, however, had not met my expectations completely. Especially in a country with such extreme social contrasts, it was to live anything but in a sense, in Miraflores and San Isidro to work in order to offer my help to the rich part of the population who has not financially necessary. The work with the children was interesting, but the whole affair was just the opposite of what I wanted. Therefore, to change my decision and I what to look new.
In Aynimundo my ideas and reasons to come here are made much better. The only disadvantage, in that we are for Ayni appeared so unexpectedly and surprisingly out of nowhere, there was at least in the beginning no real tasks for us and it has only used his time, until I searched my job and found my place, had sometimes accompanied of the feeling, not really useful to be able to. I assume however that this is for future volunteers will be different, since even now the idea Ayni would like to deepen with the volunteer work and just that at all are now prepared and can miteinplanen.
What do you take for you?
course a lot of valuable experiences and memories. Aspects of a new country, new culture, a different reality, different perspectives, different priorities, different values, and and and (where each "and" not for is "blablabla", but each for mean to be a valuable experience). have
experiences and new perspectives that will surely Change customer my future life and certainly even now something changed in me. But well, that one can not as an outsider not so good judge and you'll get even with the first Nachherein and over time.
The recognition that voluntary service to a much greater extent than assumed the volunteer benefits and significantly less than expected of the institution or group of people with which you work, or any good to help you ...
English course, as a new language, which I had no idea before now and I still can talk quite well. The Love for Peru, I'll also home with. And be sure to come back.
And the will, the volunteer year is not on 22 to leave in July end, but I continue to use the thing and the like. also
And Hoarwoerschdd.
What you would have done differently, what would you want to give to newcomers?
learn more English before! As much as possible and as much as possible! The vast majority of tasks only work with good communication, with a better and better. And no nothing.
And of course I would have to inform me before in more detail what exactly is that for a job, I'm getting at, and should be much more critical. Then would be the "Miss passage", the confusion does not happen. However, one learns from every experience and somewhere everything has its good and its meaning.
on the site Note: Just out of this situation with a lack of accurate information or not is of course tschaebere this information pool. We are on the right track ...
How could you imagine an Unerstuetzung with each other to present here in Lima?
I'm not the one who keeps a close contact with fellow countrymen patency for absolutely needed if I'm in another country kennzulernen to new.
But in any case makes great sense in my eyes is to take out and to share experiences, to coordinate things, new ideas have or to discover and develop reflexionieren, the focus of wide ... Through the exchange with other projects to take new ideas into your own project. Information exchanges and communication with future volunteers.
And so I think it's great that we do now to get started and I am hopeful that this is where a stimulating, constructive and informative network, and will help where I can.
Why Volunteer work / internship / volunteer / Zivi to Lima, Peru?
What will you take for you?
another life. I got to know another culture and try to understand them. This did not make the time, but learned a lot from it: to question things, not easy to accept. see distinguish "poverty," critical. put theory into practice, to think more practically. More than act, think and speak. Exploit opportunities to be spontaneous. A whole bunch of things ... I can absolutely not list everything. There's still so much that is not here, that it is bad really, at all, a list, because I want to stress anything, just because my other grad not think of anything ...
What you would have done differently, what would you want to give to newcomers?
I would have brought more warm clothes. I also would want to give to a newbie's: Take warm clothing! Lima is not as Caribbean, as one might think ... I've always seen my life as a transition stage, therefore, virtually always sat on packed suitcases, comparable to the situation of a refugee. Maybe I would have been more able to engage in the situation, took more friends, or give me with the people. I have withdrawn instead rather than with Germans, I did not want much do I have, yes Finally, here in Peru. Of course it was and remained always a transition period, but to do this - I think - nice if you can not see it as such.
So, as we are doing. Always good - I think - an overlap between pre-and successor. Such was aimed at me, possibly because of late but not high school. After all, the starting time will be very difficult one, is one of the beginners with not enough support. I had then Alois.
Periodical meetings are good to exchange ideas, as well a website. Accordingly, only a salute to the authors of the questionnaire: Keep it up!
What ails you the most?
I lack peace above all, but that will probably be difficult to get ... The cultural exchange was missing me - talks as I'm used to from the home formed, there were relatively rare.
How can we support the sustainability of your projects?
sustainability I see, especially in an overlap of forward and succeed, which I think is very important. In my case, I see but dark brown, but first can come ... Otherwise I have to just leave my legacy in written form and the new work itself - if such a place at all. I think these are a continuing my work with a Volontari / community service was inappropriate, as would tend to fall back on domestic forces. This is because the training is simply too expensive, until it is right in there is a third of the time around and then he goes back soon. Continuity is different. What I do useful in my opinion, is the exploration of a new zone by those like me who can pass his job after a national power.
support as ideal as mentioned by the intersection and, if not meoglich, by the most accurate documentation of work done and explain this to his successor. And of course the continued availability.
